Why Relevant Content Is Crucial.
What really makes a website exciting, trendy and different than other websites? Content? Relevant and Creative Content! What does it mean to have relevant content? It needs to be subject specific, aimed at the correct target market and it needs to have a strong presences and a correct frame.
How an analogy of a caterpillar becoming a butterfly represent personal or business transformations. Therefore you can get creative with your content and still keep it specific or relevant to your business.
Another important reason why you need to ensure that your content is relevant is because of Search engine optimization. If you write about cars and sport equipment but you own a coffee shop that sells books the wrong clients might find your online platform and google analytics will show that your site is gaining traffic yet you do not gain new customers, this is due to the fact that the content you put out there is attracting the wrong clients and does not allow the right clients to find you.
A tip on how to write relevant content by using why, what, how and what if.
Certain personality traits are drawn to the above for example some people will want to know “Why do they need to buy your product or read your online content?” Other people would want to know “What is your content and services all about?” Some people will want to know “How your product or service works?” and the personality trait that falls in the “what if'” section will want to modify your products, services and content to fit their needs. You need to ensure that when you want to create effective content that you include and address all the different personality traits.
Be sure to populate your site with new and exiting content that is true and relevant to the service or product that you sell. Your online presence can make or break your business.