Why You Need a Blog.
Having a website is a must to ensure that you get your company name out there but having a website does not necessarily mean that you will reach those targets and goals that you have set up for yourself. You need to add a blog to your website. It is true that the new trend and way of marketing is through the power of videos, but people tend to forget about search engine optimization function.
Even if it means that people might not read your blog search engine optimization will still be doing a lot of work for you in the background. By creating rich and relevant content clients will search for certain words and this will allow your site to reach higher and higher on google searches, which will create more traffic to your website.
Blogging also helps to portray the image that you want for your company. Having a blog may seem like a lot of extra work but if you take the time to only do one blog post a week you will have start populating your site with content in no time.
Your blog can be versatile, one week you can focus on products and service and then the week after that you can allow your employees to each get a turn and write a blog about something interesting or funny that happened in the office. This will make your blog both informative and fun.
A blog can be a lot of fun and become truly rewarding if you just give a little bit of attention.